IKEA’s Digital Transformation: Reinventing the Future of Retail IKEA, the world’s largest furniture retailer, has embraced digital transformation to stay ahead in the evolving retail landscape. With e-commerce revenue soaring from 7% to 31% in just three years, IKEA has successfully integrated technology into its business model, redefining customer experience and supply chain management. Key Digital Innovations E-Commerce & Mobile Apps: IKEA’s robust online platform and mobile apps allow seamless shopping, personalized recommendations, and efficient order fulfillment. Augmented Reality (AR): AR tools enable customers to visualize furniture in their homes before purchasing, enhancing the decision-making process. AI-Driven Supply Chain: Advanced AI optimizes inventory management, ensuring efficient distribution and reducing waste. Contactless Shopping: The “Shop & Go” feature lets customers scan and pay via mobile, eliminating checkout lines. Impact ...